How do healthy ecosystems work anyway?

Biodiversity loss and the world's sixth mass extinction threaten the planet. Given these circumstances, it makes sense that people want to understand how healthy ecosystems actually work. And this curiosity is reflected in the search data.

How do healthy ecosystems work anyway?

Hey friends,

I just want to apologize for disappearing for two weeks. It was my first attempt at work/travel/visiting family. I had to let some things go during that time, and my newsletter was one of those areas.

To make up for it, I'm going to start giving a list of 10 top thematic keywords in the free newsletter each week.

So I mentioned at the end of my last newsletter that ecosystem terms get decent search volume. At first glance, I suspect a lot of these searches com from students, (especially ones using educational Minecraft). But in a lot of ways, information on ecosystems is a growing concern. Here's why:

Healthy ecosystems are the flip-side of mass extinction

Biodiversity loss and the world's sixth mass extinction threaten the planet. Here are a few alarming statistics from the UN IPBES Global Assessment Report on Biodiversity and Ecosystem Services in 2019:

  • One million species, or one in eight of all living species faces risk of extinction.
  • Three-quarters of the land-based environment and about 66% of the marine environment have been significantly altered by human actions.
  • More than a third of the world’s land surface and nearly 75% of freshwater resources are now devoted to crop or livestock production.

Given these circumstances, it makes sense that people want to understand how healthy ecosystems actually work. And this curiosity is reflected in the search data.

Top 10 low-medium difficulty keyword opportunities

  • Why is biodiversity important (11K, 35KD, $1.80)
  • Keystone species (41K, 46KD, $1.90)
  • What is a biome (21K, 37KD, $0.15)
  • Herpetology (21K, 34KD, $0.35)
  • Ecosystem services (19K, 38KD, $1.90)
  • What is a watershed (15K, 28KD, $7)
  • Trophic cascades (1.2K, 30KD)
  • Threats to biodiversity (1.0K, 7KD, $0.80)
  • Benefits of biodiversity (1.0K, 12KD, $1.50)
  • Forest succession (500, 2KD, $0)

3 SEO blogging quick tips for this trend

  1. Bringing science, educational or advocacy-themed content into the mix on your website can be tricky. I think it works best when there's a clear and consistent link to your brand identity. Doing a one-off piece won't work. A series on biodiversity or ecosystem-linked content would be great for environmentalist sites, science education sites, conservation sites, sites about the outdoors, or sites about adventure and tourism to destinations located in beautiful ecosystems.
  2. Lead with a higher search volume keyword and break it down into it's sub-categories in the blog post headings. This allows you to pack in all of those related sub-topics as keywords into the same article. They're probably great keywords in their own right. Here's an example: "What is a biome?" could be a keyword for the title and leading H2 heading, while "mesa biome," "taiga biome," etc. would all be additional H2 headings or H3 headings used to elaborate on this topic more in the body of the post.
  3. Don't force unnatural connections to your own products or services when you write informative content. Remember that the number one responsibility you have when writing informative blog posts is to fulfilling the searcher's intent. If they're searching for information about ecosystems, giving them high-quality information and responding intuitively to their curiosity is your number one goal. The best way to use this content for marketing purposes is to have a really well-thought out "funnel" leading your readers to take the next action such as having them sign up to your mailing list. Format your CTA in a different style to indicate it's a break-away from the main topic. This way, they won't see your content as a shady ploy just to sell them your product.

High performing article examples

Samples of my own work linked to this trend

Sadly, I took down a biodiversity-themed blog I started back in 2017, because I didn't have time to work on it anymore, and I couldn't justify the expense of hosting it.

However, I did write a handful of posts on ecosystems and biodiversity when I was starting out as a freelance writer in this space. Here are a couple of these:

Pivot alert!

Coming up next week, I'm going to depart from my regular SEO keyword programming to highlight the amazing advocacy work being done by social media influencers in the intersectional environmentalism space.

Their follower counts and engagement show that they've learned how to talk about systemic environmental problems in a way that resonates with people. We'll explore how they're doing it.

Thanks for reading :)

Sustainability Traffic is a weekly newsletter written by Erica Eller. Each week I present a specific sector or trend within sustainable business and share details on SEO blogging for that field.

If you like what you've read so far, please share my newsletter with your friends.

My aim is to help sustainable companies improve their blogging content strategy with trend overviews, SEO tips, recommended keywords, etc.